Waffle Me Up

Full Service Agency

Waffle Me Up creates some of the best waffles in the world, and they wanted a brand that captured the passion, quality, and joy they bring to every bite. I initially designed their logo when they opened their first storefront, establishing a welcoming look that matched the warmth of their product. Years later, as they grew and needed a brand refresh, they came back to me to reimagine their identity and expand into e-commerce.

All Work

Elevating the Art of Waffles: A Brand Refresh for Waffle Me Up

Brand Identity
Logo Design
Photography
E-Commerce
Web design

Working closely with the team, we took a deep dive into their brand story, focusing on the artistry and care behind each waffle. I designed new, elevated packaging and custom boxes to bring their product to life, from the moment it leaves the store to the first bite at home. Then, we tackled the digital space, building out a streamlined online store that allowed them to sell and ship their waffles directly to customers nationwide.

To further strengthen the brand’s visual identity, I directed and shot a series of editorial-style brand images that captured the essence of Waffle Me Up—authentic, delicious, and lovingly crafted. We also produced a behind-the-scenes video showcasing the process and dedication behind each waffle, giving customers a glimpse into the hands-on care that goes into every batch.

World's Best Waffle

NEXT PROJECT

Sony’s Summer With Xperia

2022

Sony Xperia

Creative DirectionPhotographyVideo Production

Waffle Me Up

Full Service Agency

let's build something great, together.