Turnstile Audio
Brand Development
Turnstile Audio – Crafting A Brand That Hits All the Right Notes
- Brand Identity
- Logo Design
- Brand Positioning
- Consulting
When Turnstile Audio approached me, they wanted a brand identity that struck the perfect balance: clean, simple, and inspired by legendary audio brands of the past, but fresh enough to stand out in today’s market. They didn’t want flashy; they wanted timeless—something that communicated their core values of quality and craftsmanship without overcomplicating things. The brand had to feel welcoming to both up-and-coming creators and seasoned pros alike.
Our timeline? Two weeks to design, iterate and launch.
- Deliver
- Concept
- Design
The new Turnstile Audio brand identity hit all the right notes. The fresh, understated design resonated with both emerging creators and seasoned pros, positioning Turnstile as the go-to choice for high-quality, affordable audio gear. The brand launch was a hit, driving engagement and sparking buzz on social media, all while boosting initial sales. Proof that a simple, thoughtful brand can make a big impact.
Conclusion: Turnstile Audio’s brand identity now reflects their passion for delivering premium recording gear at a fair price. By blending a nod to audio legends with a modern twist, we helped create a brand that strikes the perfect chord with creators everywhere. Whether you're new to recording or a pro in the studio, Turnstile Audio makes sure you sound your best—without emptying your wallet.
When Turnstile Audio came to me, they wanted a brand identity that struck the perfect balance: clean, simple, and inspired by legendary audio brands of the past, but fresh enough to stand out in today’s market. They didn’t want flashy; they wanted timeless—something that communicated their core values of quality and craftsmanship without overcomplicating things. The brand had to feel welcoming to both up-and-coming creators and seasoned pros alike.
Objectives: Craft a brand identity that captures Turnstile’s ethos of precision, quality, and affordability.
- Design something that feels understated but undeniably cool, with a nod to the classic audio gear brands like Neumann and Shure.
- Make sure the brand speaks to both the budget-conscious and the experienced pro, uniting them under a shared love for great sound at a fair price.
We took a deep dive into the world of vintage audio brands, looking at what made them iconic and enduring. With that inspiration in mind, we set out to build a brand identity for Turnstile that was confident, modern, and a little nostalgic—all without trying too hard.
Logo Design:
The logo needed to be simple, but pack a punch. We went for sleek, geometric shapes and clean typography—something that said, "We mean business," without being loud about it. The end result? A logo that feels professional and dependable, built to last just like Turnstile’s gear.Typography & Color Palette:
We kept the fonts sharp and straightforward, opting for a sans-serif typeface that says “trustworthy,” without feeling stiff. As for colors, we went for neutral tones with a few metallic accents to give it that sleek, high-end vibe. It’s all about letting the gear be the star of the show, with the brand quietly amplifying the message.
Agency: Art Of Visuals
Client: Adorama
Creative Director: DJ Ramirez