FLASHPOINT
full rebrand
Imagine, Illuminate, Create
The primary objective was to revitalize Flashpoint's market presence, ensuring that it became synonymous with innovation, quality, and value in the world of photography.
This comprehensive rebranding effort focused on:
Developing a fresh brand image and updated messaging,
Redesigning the website for improved user experience,
Revamping packaging to reflect the brand’s updated visual identity,
Creating powerful out-of-home (OOH) advertising campaigns.
- Brand Identity
- Logo Design
- Brand Positioning
- Packaging Design
- Product Design
- Messaging
- Concept
- Design
- Deliver
When Turnstile Audio came to us, they wanted a brand identity that struck the perfect balance: clean, simple, and inspired by legendary audio brands of the past, but fresh enough to stand out in today’s market. They didn’t want flashy; they wanted timeless—something that communicated their core values of quality and craftsmanship without overcomplicating things. The brand had to feel welcoming to both up-and-coming creators and seasoned pros alike.
Objectives: Craft a brand identity that captures Turnstile’s ethos of precision, quality, and affordability.
- Design something that feels understated but undeniably cool, with a nod to the classic audio gear brands like Neumann and Shure.
- Make sure the brand speaks to both the budget-conscious and the experienced pro, uniting them under a shared love for great sound at a fair price.
We took a deep dive into the world of vintage audio brands, looking at what made them iconic and enduring. With that inspiration in mind, we set out to build a brand identity for Turnstile that was confident, modern, and a little nostalgic—all without trying too hard.
Logo Design:
The logo needed to be simple, but pack a punch. We went for sleek, geometric shapes and clean typography—something that said, "We mean business," without being loud about it. The end result? A logo that feels professional and dependable, built to last just like Turnstile’s gear.Typography & Color Palette:
We kept the fonts sharp and straightforward, opting for a sans-serif typeface that says “trustworthy,” without feeling stiff. As for colors, we went for neutral tones with a few metallic accents to give it that sleek, high-end vibe. It’s all about letting the gear be the star of the show, with the brand quietly amplifying the message.
The new Turnstile Audio brand identity hit all the right notes. The fresh, understated design resonated with both emerging creators and seasoned pros, positioning Turnstile as the go-to choice for high-quality, affordable audio gear. The brand launch was a hit, driving engagement and sparking buzz on social media, all while boosting initial sales. Proof that a simple, thoughtful brand can make a big impact.
Conclusion: Turnstile Audio’s brand identity now reflects their passion for delivering premium recording gear at a fair price. By blending a nod to audio legends with a modern twist, we helped create a brand that strikes the perfect chord with creators everywhere. Whether you're new to recording or a pro in the studio, Turnstile Audio makes sure you sound your best—without emptying your wallet.
Agency: Art Of Visuals
Client: Adorama
Art Director: Dannie Nicholson
Creative Direction: DJ Ramirez
