THIS MOMENT

Sony partnered with Art of Visuals to craft a campaign that underscores the value of taking time, trusting the process, and rediscovering inspiration. This initiative encourages creators to embrace moments of pause, demonstrating that true creativity flourishes when given the space to breathe and align with the natural flow of inspiration. 

As the creative director on this project, I helped shape the story, wrote the briefs, directed the stills, and made sure everything on set matched Sony’s brand guides. I also worked closely with the production team through post—giving feedback on edits and prepping files for delivery. We cut the videos down from one minute to 30- and 15-second ads, and the stills were used for display ads.